One Company's Story

The Challenge

In reengineering its sales and marketing department, an energy company wanted to know which competencies the personnel of the department should develop to meet its customers' needs better.

The Responses

The company ranked the competencies that were most important for meeting its goals. Next, the Motivator 360 was administered to the sales and marketing employees to evaluate their strengths and weaknesses in the required competencies.

The Result

The energy company was able to target training and development priorities, give employees objective and concrete career feedback on their competencies, and provide management with scientific data that linked directly with the sales and marketing business strategy.

In an increasingly competitive energy market, the energy company realized that accurate employee evaluation and development is a competitive edge.